Bicycling Mean Business Presentations
Talks and workshops about The Business Case for Bicycling and Bike-Friendly Business Districts:

Region of Niagara, Ontario, Canada (2013): Created a Bike-Friendly Business District plan for the region.

San Diego Business Improvement Council & San Diego County Bicycle Coalition (2012): Created a Bike-Friendly Business District plan for the Council’s 17 business districts.

City of Long Beach Dept. of Public Works (2010-2012): Designed and managed the nation’s first Bike-Friendly Business District (BFBD) program in partnership with four business districts. Helped inspire the districts to see the economic benefits of bicycling and turned skeptics into supporters. Managed programs, budgets, implementation, outreach and promotions.

Bike Saturdays (2011-2012): Created and manage the nation’s largest citywide discount program for bicyclists, with more than 160 business participants.

Bike Nation USA (July 2012-March 2013): Contracted general manager of the upcoming Long Beach bike share system.

City of Long Beach, Office of Sustainability (2012): Helped create a brochure about citywide environmental accomplishments – advised on concept, collected metrics, and wrote text. 

Passerelle Investment Company (2010-2012): Created focus papers on cutting edge urban planning programs, like BFBDs, parklets and transforming parking lots into parks.

Arts Council for Long Beach (2011): Curated and coordinated two zero-waste events focused on urban gardening and bilingual performance art in an underutilized public space. Programming included community plantings, take-home planter boxes, seed bombs, composting, breakdancing, eco art workshops, live music, bike valets, Korean tacos, and sponsored water from Boxed Water Is Better. Collaborated with public art team Greenmeme, Captain Charles Moore, and several others.

South Coast Publishing, Inc. (2003-2011): Managed the editorial for the Long Beach Water Department’s and Port of Long Beach’s centennial publications. Served as a green business, urban planning and transportation consulting editor and writer for the Long Beach Business Journal.

Downtown Long Beach Associates (2011): Interviewed the organization’s 30 board members and wrote website bios.

Exhibit IQ (2003-04, 2010): Wrote two traveling, green museum exhibits, CSI: Crime Scene Insects and Glow: Living Lights, which have shown at natural history museums throughout North America since 2004.

Urban Place Consulting Group, Inc. (2003-08): Wrote From Open Spaces to Vital Places (a paper about successful park management), company business proposals, marketing pieces and client newsletters.

Figueroa Corridor Partnership (2003-08): Directed marketing and communications for this Los Angeles BID. Created the marketing and media strategy, landed a ULI event, produced the quarterly newsletter, redesigned and managed the website and presented annually to the board of directors. Pitched media stories that positioned the district as an innovative, mixed-use neighborhood, and secured significant coverage on transit-oriented developments, pedestrian-friendly urban design and green roofs.

Claremont Museum of Art & Claremont Packing House (2006-08): As part of the management team, created the marketing strategy and budget for the new museum (a Packing House tenant), managed all marketing programs and subcontractors, participated in staff meetings and presented to the board. Publicized the green renovation of the historic Packing House and its transformation into a community hotspot. Set up press conferences, secured two CNN Headline News segments, a Huell Howser show and several articles in high-profile regional and national publications.

Claremont Village Square & Hotel Casa 425 (2007-08): Garnered media coverage emphasizing the Square’s community open space, public fountain and public art and the boutique hotel’s gourmet vegan muffins from a local bakery, free bikes for guests and a transit- and pedestrian-friendly location. Landed travel articles about the city of Claremont in national newspapers and magazines and a Huell Howser episode about the Folk Music Center.

Truly Wize Organic Bakery (2007): Advised the bakery on strategic marketing and website promotion.

Ecoshack (2004): Helped publicize the design lab’s creative offsite facility in Joshua Tree as well as its international Green Tent Competition through a targeted mail and phone campaign to eco-minded corporate leaders.


Bicycling magazine (October 2013)
Bicycling magazine (September 2013)
Huffington Post Business (July 2013)
KCET Departures (July 2013)
CSMonitor (June 2013)
Calgary Herald (June 2013)
Calgary CTV News (June 2013)
GOOD Ideas (May 2013)
StoryCommercialLLC Blog (May 2013)
HuffPost Live
(May 2013)
Orange 20 (April 2013) (April 2013)
Momentum Mag (March 2013)
Kingston Herald (March 2013) (February 2013)
Women On Bikes SoCal (December 2012)
Swoop’s World Online Radio
(December 2012)
Long Beach Post: “The Long Beach Cyclist” (December 2012)
Sustainable Cities Collective
(October 2012)
Mode Shift (October 2012)
Niagara This Week (October 2012)
Inside Halton (October 2012)
Project for Public Spaces – Place Capital: Re-connecting Economy With Community (October 2012)
Project for Public Spaces – Reflections from an Engineer on Advocacy for Transportation Reform (October 2012)
Fast Company (October 2012)
LA Streetsblog (September 2012)
Long Beach Business Journal (September 2012)
Long Beach Post (September 2012)
Momentum Mag Online (September 2012)
Momentum Magazine
(September/October 2012)
League of American Bicyclists’ Blog (July 2012)
Girl Bike Love (June 2012)
B.I.K.A.S. Blog (June 2012)
cdmCyclist (May 2012)
Los Angeles Times – Atlantic on the Move (May 2012)
Los Angeles Times – Long Beach shopping: Cool finds in Bixby Knolls (May 2012)
Oakville Beaver – Cycling Good for Business
(April 2012)
New York Times – 36 Hours: Long Beach, Calif.
(March 15, 2012)
Momentum Magazine – Urban Travel Guide (March 2012)
DC Streetsblog – Why Bicyclists Are Better Customers Than Drivers for Local Business (March 2012)
Commute by Bike – Tom Bowden’s 230-Mile Round-Trip Commute to The National Bike Summit (March 2012)
562 City Life – Saturday Discounts for Bicyclists (March 2012)
Bike Saturdays By Melissa Bell fan video (March 2012)
Long Beach Business Journal – Bike-Friendly Business Districts: Where Going Green and Making Green Meet (January 2012)
Grist: Cycles and cents – One city sets out to prove that bikes are good for business (January 2012)
The Nation: Can Long Beach Prove that Bikes Are Good for Business? (January 2012)
Sunset: Long Beach day trip – East Village (January 2012)
Long Beach Business Journal: National Bike Advocate Mia Birk Speaks in Long Beach (December 2011)
deLab: Long Beach Bike Tour (December 2011)
Los Altos Patch: Can a Bike-Friendly Downtown Provide a Low-Cost Boost of Vitality? (November 2011)
Long Beach Press Telegram: Small Business Saturday (November 2011)
American Planning Association, Los Angeles: Transportation Planning: Off the Grid in Los Angeles (October 2011)
National Center for Bicycling & Walking’s CenterLines newsletter (October 2011)
Long Beach Business Journal – Pro Walk/Pro Bike Conference Coming to Long Beach in 2012 (October 2011)
Metro blog – The Source (October 2011)
The Path Less Pedaled
(September 2011)
Streetsblog L.A.: Long Beach’s Leap Towards Livability (August 2011)
Streetsblog L.A.: Long Beach: Good for Bikes, Good for Business  (August 2011)
KCET website (June 2011)
Long Beach Business Journal (June 2011)
LBTV news clip (June 2011)
Bikeable Communities blog (June 2011)
Mayor Bob Foster’s blog (June 2011)
Uptown Gazette (June 2011)
KSCI-LA18 (June 2011)

DENGUE FEVER Bike-Friendly Business District Event
Video by Filmmaker Mike Bauch (September 2011)
OC Weekly (September 2011)
Long Beach Post (September 2011) (September 2011)
Losanjealous (September 2011)

PARK(ing) Day:
Video by Filmmaker Mike Bauch (September 2011)
The Patch (September 2011)
4th Street Long Beach blog (September 2011)
Daily 49er (September 2011)

Green Octopus Consulting | Long Beach, CA | info(at)greenoctopus(dot)net | 562.234.0046